Customers tend to use the internet to research parts and pricing but more often than not visit a brick-and-mortar store to make the purchase.
AutoZone has revamped its web offerings to cater to those consumers, and perhaps convince more of them to buy online, CEO William C. Rhodes said in a conference call Dec. 7.
"As consumer behaviors change and as we enhance our sites, we believe this is likely to continue to grow at a fairly rapid pace," Rhodes said. "Today, many of our in-store sales are influenced by our customers' interaction with us over the web."
The auto-parts chain with more than 4,200 U.S. stores has streamlined the number of steps it takes to find parts online to match a customer's car, and in November launched a separate site for commercial customers at autozonepro.com.
For customers, the advantages of shopping for parts online include "a wealth of information over and above" what is available at the store counters, along and a much larger assortment, said CFO William T. Giles.
The approach appears to be working. Online sales for AutoZone rose 11 percent in the first quarter compared to last year.
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